Activision Blizzard has underlined the importance of retail in the success of Guitar Hero 5. The publisher has arranged to have a strong in-store presence, as well as some appealing pre-order incentives to drive customers to retailers on September 11th. Retailers are absolutely crucial to every Guitar Hero launch,” senior …

Devs looking to nab their share of $300,000 now have until October 31st

Game Of The Year editions of Fable II and Gears of War 2 will hit shelves on September 18th. Both games cropped up on retailer websites last week, and their existence has been confirmed by Eurogamer. The Gears of War 2 set features the All Fronts Collection DLC – which …

Sony has announced MotorStorm: Arctic Edge will be released in the US on September 29th. The PSP debut for the first-party racing series will be available in UMD format and as a download via PlayStation Network and a voucher code on October 1st, coinciding with the launch of PSPgo. The …

Nintendo HAS hired Warner Bros’ anti-piracy boss to crush UK retailers that continue to sell DS piracy equipment. Neil Boyd, who leaves his role as Warner’s director of anti-piracy in Europe, this week warned stores that if they continue to stock R4 cartridges they face permanently damaging their relationship with Nintendo – …

Ahead of the release of Need for Speed: Shift on September 18th, publisher EA has teamed up with the UK’s leading games retailer GAME to run a nationwide competition that takes place in key GAME outlets. Kicking off on August 28th, heats will take place in 49 stores across the …

The ground-breaking report on subsidies for the UK games industry

Ahead of Microsoft’s confirmed Xbox 360 price cut announcement tomorrow, Sony has told MCV that it will not move forward the launch of PS3 Slim to compete with Microsoft’s discounted machine this bank holiday weekend. We have agreements in place with all retailers and Centresoft to make sure the release …

The impending release of the new, slimmer PS3 model has provoked a rebranding that stretches to the retail boxes. The new style of box art will be used for upcoming releases, such as Konami’s Pro Evolution Soccer 2009 (pictured right). While they remain the same size, the console name is …

Gem-owned accessories firm Exspect has heralded this week’s deal with SCEE a ‘significant milestone’ in the company’s development. The agreement will see Exspect launch a range of officially licensed screen protectors and cases for both PSP 3000 and PSPgo, with the first products due to hit shelves towards the end …