MCV/DEVELOP News, events, research and jobs from the games industry
Emmy award-winning storyteller Elan Lee was hired by Microsoft this summer to help shape the future of storytelling. What exactly does that mean? MCV attempts to find out, to mixed success… You recently did a talk entitled ‘My mother has no idea what I do for a living.’ Why is …
Read More »Activision hails ‘astounding’ retail for Call of Duty: Ghosts launch
Publisher Activision has praised retail for their ‘first class’ support of Call of Duty: Ghosts, as over 2,000 stores opened at midnight last week. Staff dressed up and stores – even supermarkets – were given a war-themed make over as the High Street prepared for what is traditionally the biggest …
Read More »Call of Duty sales tumble 50%, but how bad is it?
Call of Duty: Ghosts UK launch sales are around 50 per cent lower than Call of Duty: Black Ops II, retail sources have told MCV. It’s certainly a big, worrying figure. But there are several caveats to consider. For one, Ghosts is a launch title for Xbox One and PS4 …
Read More »Countdown to LGC: Miles Jacobson
Over the last 12 months, Sports Interactive has defied the pirates, released its most successful game and turned its Football Manager series into a full sports brand. Christopher Dring speaks with studio boss Miles Jacobson about his hit IP and what we can expect from his talk at London Games …
Read More »The future of XCOM rests with Enemy Within
The grand return of XCOM may be over if no one buys next week’s expansion pack Enemy Within, says developer Firaxis. But senior games designer Anand Gupta is bullish over XCOM’s future after it made its return after an 11-year absence last year. The future depends on how well the …
Read More »Sony embarks on ‘biggest PlayStation launch campaign in history’
It may already be sold out at most stores but Sony is still spending more money than ever has on promoting the PlayStation 4. The blockbuster marketing campaign includes a multi-million pound in-store PlayStation rebrand. Alongside the usual TV, cinema, outdoor, print and digital advertising, Sony has partnered up with …
Read More »IGN’s Keen joins PlayStation
Influential media exec Rich Keen has been named head of product marketing at PlayStation UK. Keen was international publishing director at Ziff Davis, the owner of video games media giant IGN and men’s lifestyle specialist AskMen. He leaves IGN after six years and will replace Mark Bowles, who left PlayStation …
Read More »White Xbox One raises £5,000 for GamesAid
The rare white Xbox One has been sold for 5,000, GamesAid has announced. The commemorative special edition machine was only made available to Microsoft employees that worked on the console. It features a special Gamertag and the words ‘I Made This’ written on the front of the machine. It also …
Read More »Rough waters: The next-generation transition
We all expected sales of Assassin’s Creed IV and Battlefield 4 to be down. After all, this is only ‘part one’ of their launches. Both games will return, looking better than ever, on Xbox One and PS4 at the end of the month. But judging this transition is tricky. The …
Read More »Triple-A sales dive on the eve of next-gen
The imminent launch of PS4 and Xbox One is significantly hurting sales of current gen games, retail experts have told MCV. Last week Assassin’s Creed IV: Black Flag sold 60 per cent fewer units than last year’s title, while Battlefield 4 sales are 69 per cent down over Battlefield 3. …
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