MCV/DEVELOP News, events, research and jobs from the games industry
Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium? The new Advertising and Video Games report by research firm DFC Intelligence predicts that the in-game advertising market will reach $7.2bn globally by 2016, according to IndustryGamers. The …
Read More »GameJacket shut down
Failure to secure additional VC funding sees Flash game ad business forced to shut down
Read More »Gearbox signs advertising partnership with Double Fusion
In-game ad firm to supply dynamic marketing integrated sponsorship in US independent's upcoming games
Read More »New advertising firm targets casual games
GameJacket to offer dynamic advertising in Flash games
Read More »Sony to open up in-game ads?
Advertising Age is claiming that Sony has opened up its in-game advertising platform on PS3, representing what is one of the biggest new opportunities in the sector. Sony is reportedly in the process of beginning to sell its own in-game ads via a PlayStation Network-dedicated sales team, whilst third party …
Read More »Stringer, Kotick question potential of in-game ads
Sony’s Howard Stringer and Activision’s Bobby Kotick have both said they are unsure whether video games can be fully sustained by in-game advertising. The news comes after EA announced it was to make its new Battlefield game available for free on the internet – and was financially supporting it through …
Read More »IGA clinches Football Superstars deal
In-game ad firm also secures new funding from Translink Capital
Read More »EA to offer free ad-supported Battlefield
EA has announced a new Battlefield game from its DICE studio – and with it, has introduced the publisher to a brand new business model. The game will be available for free over the web, not sold via retail, and is supported financially through in-game advertising and item sales. For …
Read More »Biggest ever Xbox Live in-game ad campaign kicks off
Car manufacturer Renault has launched its first in-game marketing campaign in the UK, across Xbox Live. The programme will form part of a multi-million pound push for the firm’s new The move represents the biggest ever investment in Microsoft Digital Advertising Solutions’ in-game advertising offering. Renault Twingo branding will appear …
Read More »Codies partners with IGA
Codemasters, the British developer and publisher of triple-A titles such as Colin McRae and TOCA Race Driver, has signed a deal with in-game ad firm IGA Worldwide that will see a variety of ads appear in its upcoming titles. As Codemasters continues to deliver innovative and compelling content, the proven …
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