MCV/DEVELOP News, events, research and jobs from the games industry
Microsoft has announced that gamers can gain access to the upcoming beta for Gears of War 3 by pre-ordering from GAME Group stores. Anyone that orders the game from GAME or Gamestation will be able to try out the multiplayer when its trial begins on April 25th. The beta will …
Read More »Cliffy B: ‘Middle class games are dead’
Cliff Bleszinski has claimed that any middle class games” released are doomed to failure in the current market. Speaking to developers at GDC 2011 in San Francisco, he said that only triple-A or indie titles can hope to see success because they stand out, according to Eurogamer. I’m going to …
Read More »Black Ops ‘is biggest PS3 title’
Activision has declared that Call of Duty: Black Ops is the best-selling PS3 game of all time. The publisher claimed this achievement had been proved by figures from GfK Chart-Track and NPD, although no sales figures was given. If true, this means Black Ops has topped records set by Gran …
Read More »InComm Europe sponsors MCV Awards
InComm Europe will sponsor this year’s MCV Industry Excellence Awards. The company – known for its digital games cards and vouchers for Xbox Live, PSN, RuneScape and more – has signed up as Table Gift Partner. InComm Europe joins fellow sponsors Nintendo, Codemasters, Michael Jackson: The Experience, Sega, The Hut …
Read More »ShopTo kicks off brand campaign
Online indie retailer ShopTo.net is hoping to make a big name for itself with its latest brand awareness campaign. The firm booked ads on pitch-side boards during England’s 2-1 victory over Denmark earlier this month, attracting 7m viewers. The ads displayed the ShopTo logo, branding and 3DS imagery to drive …
Read More »Global warming game finds publisher
The cult PC strategy game that lets players save the world from global warming will hit UK shelves, courtesy of Lace Mamba Global. Fate of the World – developed by Oxford-based studio Red Redemption – will be available to buy from Oxfam stores, too. The title will initially be released …
Read More »Truth in Advertising
On March 1st, 2011, the Advertising Standards Authority (ASA) began to regulate UK companies’ own marketing communications on their websites and in other third party space under their control. This landmark development will extend the consumer protections provided by the CAP Code (the rules written by the Committee of Advertising …
Read More »New kids software firm eyes retail
A new company developing games for very young children hopes to see its products in stores. The company – Made In Me – is targeting non-traditional retail with its game The Land of Me, which is aimed at two to six year-olds. The Land of Me is a mix of …
Read More »GDC11: 3DS Zelda title dated
Best-selling Zelda adventure coming to shelves this summer
Read More »GDC11: 3DS to use NetFront net browser
Nintendo ditches Opera in favour of Access software seen on PSP and PS3
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