Tag Archives: marketing

A new James Bond film is not the spy’s only adventure this month. Skyfall arrives on October 26th, but Activision is determined to remind everyone that the spin-off 007 Legends game hits PS3, 360 and PC too on October 19th. A Wii U version of the game is also on …

The first mass market Wii U TV ad went live this week – as part of a campaign as big as the first Wii’s launch. The ads started appearing yesterday (October 17th) after the successful debut of the sampling tour last month, with a 60-second ad airing during Saturday’s X …

Indies are better off building a relationship with Steam and keeping control of their own marketing, says Introversion founder

MCV talks to Nintendo’s new UK marketing director Shelly Pearce… We have always been listening, but maybe people weren’t aware.” If there’s one person that knows the conventional wisdom of ‘Nintendo doesn’t get the internet’ isn’t quite true, it’s Shelly Pearce. The 14 year veteran of Nintendo – a decade …

Marketing campaign claims cats could stay homeless or even be killed if game isn't approved on Greenlight

Ubisoft is splashing out over 4m in the UK to make Assassin’s Creed III one of the biggest Christmas games. It is the most expensive marketing spend in Ubisoft’s history and funds a campaign that spans more than three months, rivalling support for titles such as FIFA and Call of …

Codemasters hopes to take F1 2012 to the masses with its TV campaign. Speaking to MCV, F1 brand director Hayley Holland said the plan is to take the game to ‘beyond the core audience’. With this year’s new gameplay mode that eases players into the F1 experience, F1 2012’s media …

Konami says PES 2013 is a game that will grow over time to become a ‘title contender’. The firm is hopeful the improvements made to this year’s game will win over fans, and create long-term success driven by word of mouth. This is the year where press is openly talking …

This week’s issue of MCV includes a Golden Ticket that gives users 24 hours of free membership to Moshi Monsters. The ticket is part of a massive worldwide campaign by Mind Candy to raise awareness of the online kids phenomenon. More than one million tickets have been inserted into kids, …

Ubisoft has announced that Mark Slaughter has assumed the role of head of marketing at its UK office. Slaughter has been promoted to the role following four years with the company. The move follows the departure of former marketing boss Murray Pannell, who left Ubisoft in July to take up …