MCV/DEVELOP News, events, research and jobs from the games industry
Think the PC is on the wane as a games platform? Think again. According to new data released by ELSPA and ISFE this morning, the PC is the most popular ‘console’ in the UK for games, and is used by 33 per cent of players. That’s according to a new …
Read More »Third of UK adults call themselves ‘a gamer’
32 per cent of the UK’s population now classifies themselves as a gamer. According to new statistics released by ELSPA and the Interactive Software Federation of Europe (ISFE), the rise of online and mobile games have opened games up to new audiences. Games have become more accessible to non-gamers according …
Read More »Now Nintendo America expects 3DS in 2011
As our retail panel predicted, it’s looking increasingly likely that Europe and now US won’t get the Nintendo 3DS until 2011. Earlier this week we detailed UK retailer expectations that the device will most likely arrive around February 2011priced just shy of 200. Last night, Nintendo of America’s president Reggie …
Read More »ELSPA reeling from games tax U-turn
UK publisher association ELSPA has understandably aired its disappointment at the Cob-LibDem government’s withdrawal of tax breaks for games production. But the organisation has said the move should only make the industry more determined to take advantage of policies and schemes that will support its businesses. In statement ELSPA general …
Read More »3DS to challenge Kindle and iPad
More details are emerging about Nintendo’s intended scope for its new 3DS handheld – with latest comments from Nintendo president Satoru Iwata suggestion newspaper and magazine content functions like those seen on the Kindle and iPad In a new interview with Japanese newspaper Nikkei, Iwata said the online functions of …
Read More »Asda game promotes World Cup deals
Asda has hired promotional game development specialist Matmi to create Make a Save; a title conceived to advertise the supermarket chain’s World Cup offers. Released today, the penalty shootout themed browser game is linked through to Asda’s ongoing online Love The Game campaign, which is also running in-store. We wanted …
Read More »E3 2010: UFC-branded fitness game on the way
THQ is working on a unique exercise game. The publisher confirmed at E3 this week that it is working on a UFC-inspired fitness game for Kinect, PS Move, and Wii. Unlike other games in the genre the game will be targeted primarily at men, MCV understands. (Men aspiring to be …
Read More »E3 2010: Metal Gear Solid Rising is a prequel
Konami confirmed more details for its next Metal Gear Solid game at its E3 press conference last night. Turns out that Metal Gear Solid: Rising, the next multiplatform console game in the series – and which took centre stage at Xbox’s E3 event – will in fact be a prequel …
Read More »Midas man joins ELSPA as Commercial Manager
ELSPA has grown its team ahead of this summer’s rebrand to UKIE. Former Midas VP head of sales Sam Collins has taken up the role of commercial manager at the trade association, MCV can reveal. Collins has worked at Majesty House, the firm which owns the Midas and Ghostlight publishing …
Read More »GAME names new CEO
The search is over. GAME has found its replacement for former CEO Lisa Morgan. Former Vodafone UK commercial director Ian Shepherd has stepped in as permanent replacement for Morgan. He takes over properly from June 28th – four months after he departed Vodafone for new opportunties. At Vodafone he’s credited …
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