In Guildford, Wargaming is making a game from the ground up by western developers for western audiences. CEO Victor Kislyi tells MCV about the masterplan and how even a studio-destroying fire was an opportunity in disguise
Read More »Ain’t no party like an Xbox party – Aaron Greenberg clarifies exclusivity stance and explains why the upcoming X019 is coming to London
With Gears 5 released on Steam, plus Ori and the Blind Forest coming to Switch, Aaron Greenberg, GM of games marketing, clarifies Xbox’s first-party strategy and fills us in on the thinking behind its upcoming London celebration, X019
Read More »Gods & Monsters, Uplay+, Roller Champions: Ubisoft’s talks new IPs, new platforms and new strategies
We talks to EMEA executive director Alain Corre about Ubisoft’s new lease of life, free from Vivendi, and how it’s experimenting on many different fronts from new IPs to new platforms, new territories and free-to-play
Read More »Opening Pandora’s box – How Gearbox evolved the Borderlands franchise
We talk to Borderlands 3’s creative director Paul Sage about how Gearbox managed to make the most of its iconic IP by presenting a new and improved title without losing that familiar feel which fans know and love
Read More »Football Manager drops plastic boxes as Sports Interactive’s Miles Jacobson challenges industry to cut usage
"Due to the current climate emergency, we've decided that from here on we will distribute our games in the most environmentally-friendly way that we possibly can."
Read More »Regional spotlight – From free-to-play to the ‘epicenter of gaming’: How Hamburg ships games around the world
For our third regional spotlight, we take you to Germany. Destination: Hamburg. Following a successful transition from free-to-play browser games to much much more, the ‘epicenter of gaming in Germany’ has a lot to offer, from an excellent quality of life to the support of an incomparable cluster of games talent
Read More »Ico Partners: Is crowdfunding your game in 2019 a good idea?
"The ratio of projects getting funded is at its highest ever"
Read More »Franchise potential, long-term vision and community-driven: Is your game what Sega Searchlight is looking for?
Following up on Sega’s acquisition of Two Point Studios, we have a chat with Bobby Wertheim, who works at Sega’s incubation programme Searchlight. He details why the firm wants to acquire indie studios, what we can expect from the publishing label and what the process is like when you sign up with Searchlight
Read More »PlayStack: How AR title Snatch could bridge the gap between games and advertisers
“Why are brands missing the obvious? Stop annoying your audience! While targeted ads serve a purpose, they are intrinsically unwanted, and exceptionally ignorable”
Read More »Quality Control: Understanding your QA team can only improve your game
While it’s the programmers, artists and designers that receive most of the plaudits, the industry would be lost without it’s diligent and skilled QA teams. We talk to QA professionals from the UK and beyond to discuss how they deliver polished products
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