In-Depth

“No one’s has done this before. No one’s really tried to tell a story in this way.” – The ambitious story of Wallace and Gromit: The Big Fix Up’s transmedia approach

ONLINE USE ONLY. The Big Fix Up recruitment drive screen grab1. © Aardman Animations W G Ltd. © Fictioneers Ltd. 2020 “No one's has done this before. No one's really tried to tell a story in this way.” – The ambitious story of Wallace and Gromit: The Big Fix Up’s transmedia approach

Wallace and Gromit: The Big Fix Up promises a transmedia narrative told over the course of 28 days.

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PR Panel 2021: Eight PR experts look back on a hard year, plus the new consoles, preparing for the year ahead and the return of events

Screenshot 2021 01 12 at 10.53.33 PR Panel 2021: Eight PR experts look back on a hard year, plus the new consoles, preparing for the year ahead and the return of events

The year that lasted a decade is finally behind us. As we dust ourselves off, we reach out to our panel of PR experts to take a look at the opportunities and pitfalls of the year ahead.

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“We think it’s a big risk to just ride one horse into battle. That’s why we have a whole cavalry!” – THQ Nordic’s Klemens Kreuzer on the company’s constant growth

Screenshot 2021 01 06 at 17.04.21 1 “We think it’s a big risk to just ride one horse into battle. That’s why we have a whole cavalry!” – THQ Nordic's Klemens Kreuzer on the company's constant growth

We speak with THQ Nordic boss Klemens Kreuzer, and find out how he’s managed the constant growth and where he sees his arm positioning itself both within the group and the broader industry.

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“We wanted to take the core pillars of Watch Dogs: Legion and explore the raw emotional aspects of them” – Behind the trailers for Watch Dogs: Legion

WDL1 "We wanted to take the core pillars of Watch Dogs: Legion and explore the raw emotional aspects of them" – Behind the trailers for Watch Dogs: Legion

"Our TV ad for Watch Dogs: Legion is not just a trailer for a cool game where you shoot people and drive around, but rather as a statement of identity."

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“We want to engage with people that are serious about VR” – What Koch’s acquisition of Vertigo Games means for the VR space

Copy of ArizonaSunshine KeyArt “We want to engage with people that are serious about VR" – What Koch's acquisition of Vertigo Games means for the VR space

Koch Media recently acquired Vertigo Games for €50m. So just what is the Embracer Group company getting for its money and what does it say about the broader VR space?

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