MCV/DEVELOP News, events, research and jobs from the games industry

Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they had so carefully curated up until that point. But look, that’s absolutely fine. Facebook has invested millions of dollars in …

Mafia should really be 2K’s biggest franchise. It has a brilliant name and is an open-world crime game, which is perhaps the most popular genre in the world. It certainly sounds like it has more potential than 2K’s other huge sellers, such as the stylised, and frankly unusual, Borderlands and …

Worldwide event will run from Friday, October 14th to Saturday, October 15th

The co-owner of 4J Studios has joined Team17 as a non-executive chairman. Chris van der Kuyl joins the firm following LDC’s 16.5m investment in the Worms creator. 4J Studios is best known for making the console versions of Minecraft. I’ve known Chris for a few decades and this is the …

As the studio’s platforming throwback Yooka-Laylee continues to take form, Playtonic Games’ Gavin Price tells James Batchelor why making retro-style video games is tougher than you might think

The senior producer on Watch Dogs 2 says that the titles has been bolstered by a ‘shorter communication cycle’. The first Watch Dogs was announced in June 2012 and released almost two years later, in which time the title had changed slightly – particularly visually. It resulted in criticism from …

Meanwhile, Ubisoft CEO enthuses about potential of new handheld/console device

The boss of Ubisoft has dropped further hints about Nintendo’s NX strategy. What we see is that Nintendo has learned from the Wii U,” CEO Yves Guillemot told IGN when asked if the NX was a move away from the Wii U and back toward the mass market appeal of …

Former Develop online editor will be helping to grow organisation's support for devs

Trade body UKIE and data firm NESTA has launched its interactive map of the UK games industry. The UK Games Map is online to view and use right now and features a breakdown of all the companies working in the industry around the country, including games developers, publishers, service companies …