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Future marketing campaigns will be much shorter, and promotional content will be released much closer to the game's release. 

However, this year a small physical component will be held for press and influencers, at the show’s usual venue of Chiba’s Makuhari Messe.

EA has increased its hiring in 2021, having doubled its job postings from 182 in December 2020 to 382 in January 2021, according to the Job Analytics database by GlobalData.

"These investments reflect our respect for management teams that create and grow global properties over a period of years and decades."

“We are delighted to have Nordisk Games alongside Supermassive for what we are sure  will be very exciting times ahead"

"We’ve seen spikes of interest in gaming before, but the accelerated adoption of digital distribution models means that this demand for content is now being met sustainably"

By engaging with the awards in a more combative manner we are actually supporting it and legitimising it

Who won and who might feel a little hard done by

Experimental interactive event Rival Peak, has come to the end of its 12-week scheduled season, and clocked up a massive 100m minutes of viewing time.  The series was co-created by Genvid Technologies, Pipeworks Studios, and DJ2 Entertainment. And consisted of a virtual reality show, where AI contestants, guided in their …

Gaming hardware company Razer recorded a huge year on year growth of 48 per cent yesterday as its revenues for the full year 2020 soared to $1.2bn. Showing that it’s more than just digital games that have benefitted from the lockdown. The growth in sales drove gross profits up by …