MCV/DEVELOP News, events, research and jobs from the games industry

New scheme will allow account holders to lend their entire library to other users

Our series of profiles of leading games service and creative firms continues with Generation Media. Generation Media Sector:Creative & Promotional ServicesYear Established: 2001Number of employees: 10 – 15Address: 4 Grafton Mews, London, W1T 5JEPhone number:0207 255 4650 Key contacts: Dean Weller – dean.weller@generationmedia.co.ukLisa Morgan – lisa.morgan@generationmedia.co.ukJonathan Chambers – jonathan.chambers@generationmedia.co.ukMartin Doyle …

A series of PR blunders and missteps threatens to derail the game industry's most open platform

It will come as no surprise that Ubisoft has confirmed that it will once again utilise its Uplay network on next-gen consoles. The publisher has confirmed that next-gen debut titles Watch Dogs and Assassin’s Creed IV: Black Flag will integrate Uplay on both Xbox One and PS4. Uplay, much like …

A major TV campaign and an Oxford Street stunt will form part of the marketing blitz for F1 2013. The game will appear on UK sport and lifestyle channels, including Sky Sports and Dave. Namco Bandai and Codemasters have also booked video spots on IGN, Autosport and Top Gear. Meanwhile, …

Gaming Merchandise UK Ltd is now open for business. The company has been set up by industry veteran Luiz Ferreira, who has closed his previous business – accessories and merchandise firm White Room Games – to concentrate on the new venture. Gaming Merchandise UK will be dedicated to bringing games-branded …

Midnight launches for Grand Theft Auto 5 will be held across seven stores in Mumbai, Thane and Pune, distributor E-xpress Interactive as announced. In Mumbai, Games the Shop outlets at Oberoi Mall (Goregaon), Infinity Mall (Malad), R City Mall (Ghatkoper) will be open for the midnight launch, as will Thane’s …

UK peripherals firm Gioteck has signed new distribution deals that will see its products become available in three key new markets. 1C-SoftClub, NGS and Absolute Joy will now handle Gioteck’s range in Russia, the Nordic region and Italy respectively. All three are among the leading distributors in their markets and …

Indie developer Sophie Houlden has withdrawn her game Rose and Time from Ouya’s digital marketplace. Houlden says the decision is a result of Ouya’s response to the ongoing Free the Games Fund controversy, which this morning drew criticism from many developers. I’ve been stewing on this for a while, and …

EA has made the FIFA series the very best it can be on Xbox 360 and PS3 and is relishing the technical advances afforded to it by the next-gen. That’s according to series producer Nick Channon who told OXM that the game’s commitment to maintaining 60 frames per second meant …