MCV/DEVELOP News, events, research and jobs from the games industry

By Artem Shkafenko – Head of Marketing at Upscale Studio. If you ask any indie developer about their marketing strategy, you will likely hear the same formula: Twitter/TikTok -> Steam Page -> Wishlists -> Next Fest -> Popular Upcoming. Steam has trained developers to value the wishlists as the ultimate …

Games for Change, in partnership with Tencent Games, today announced the launch of a new programme that builds on the Raising Good Gamers initiative, designed to help families engage more confidently with the role video games play in young people’s lives. With 3.3 billion people playing video games worldwide, video gaming is now a central part of everyday life - reinforcing the need for more informed, evidence‑based and balanced dialogue around play.

ESL FACEIT Group (EFG), the leading esports and video game entertainment company, today announced a strategic partnership with KICK, the community-driven livestreaming platform. This collaboration marks an evolution in EFG’s distribution strategy, moving beyond traditional broadcasting to foster long-term audience growth and platform diversification.

CodeDev (popularly known as “The Unreal Guys”), the specialist Unreal Engine co-development studio, today announced the appointment of industry adept Andy Norman as Chief Operating Officer (COO), as they aim to triple headcount in 2026.

Step inside a world that’s alive in every sense of the word. Evolvania, a uniquely unsettling 2D metroidvania from solo developer Elan Manuguerra and indie publisher IV Productions, invites players to explore the insides of a colossal, dying creature and discover every nook and cranny of this organic, ever-evolving universe. Fans can try the playable demo available on Steam and add Evolvania to their Wishlist now. 

Eyebolls has created the new live-action and animation launch trailer introducing the Teenage Mutant Ninja Turtles into the Magic: The Gathering universe, developed in close partnership with Wizards of the Coast.

GAMED, powered by Dizzaract, is the first platform to turn fragmented gaming activity into a unified identity. Players can see their full track record, measure their value, and monetize the skill, influence, and assets they’ve built over time. The platform launched after a Telegram MVP that reached more than 900,000 users and tracked nearly $15 million in gaming assets.

Playruo, a professional cloud gaming solution for video game studios and publishers, has announced it has completed a €2.1 million funding round. Led by investment funds Kameha Ventures and Blast Club, this new funding round will accelerate the large-scale commercialisation of Playruo’s services:

After a decade working in-house and agency side in digital marketing, web development, AR & VR software, UI systems development and UI Art for games, Russ Tyler has launched co-dev & art outsourcing studio 1oh1Designs.

Feed the AI. Collect data. Unlock upgrades. Watch the algorithm grow beyond your control. An active incremental where you feed an evolving AI with data and shape what it becomes. Will it save the world… or take it over?