MCV/DEVELOP News, events, research and jobs from the games industry

Social gaming network aims to bring developers and players together through charity

The developer behind indie title Dustforce has explained the importance of digital sales promotions to the eventual success of the title. Hitbox launched the game in January 2012. It admits in its very thorough report that it had no idea what kind of sales performance it ought to expect. But …

Nicholas Francis and Charles Hinshaw start new studio in Copenhagen

The resources that ZeptoLab UK has put behind today’s release of Cut The Rope: Time Travel are really quite something. There wasn’t a marketing budget behind 2010’s Cut the Rope, which instead relied on good reviews and word of mouth to achieve its remarkable levels of success. But it’s a …

Developers must be careful of how they manage their free-to-play games and in-app purchases in the face of the Office of Fair Trading’s investigation into the business model, says Peter Molyneux. Speaking toDevelopEditor Will Freeman at the F2P Summit, as transcribed byThe Guardian,Molyneux warned of the dangers that a varying …

'We must be careful the OFT doesn't create a regime where devs don't want to develop for the UK'

Nintendo will kick off a year-long marketing push for Pokmon with next month’s Mystery Dungeon game. The 3DS title, subtitled Gates to Infinity, is getting a three-week kids TV campaign ahead of its launch on May 17th. It’s the first of many Pokmon releases this year, which climaxes with the …

Mike Hawkyard on how and why developers should prevent youngsters' overspending through in-app purchasing

UK peripherals specialist Accessories4Technology has won the licensing rights to create products based on the Plants vs Zombies series. The PopCap-developed tower defence game has been released across almost every format in the last few years, and has been downloaded over 120m times worldwide. A4T is releasing a range of …

F2P titles reflect long-term engagement while console games are more akin to film