Jurgen Post: Digital comes first for new Sega

2013 will be the first full year for the new Sega: a big publisher that focuses on digital first, complemented by select boxed brands. MCV asks European COO Jurgen Post how these plans will come to fruition this year.. The restructure Sega announced last year showed a focus on digital …

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Could games publishers generate more brand equity?

Big games brands are known the world over, but do consumers know the firms behind them? Harris Interactive research director Lee Langford examines how brand awareness could help publishers… Many games franchises now easily outgross Hollywood movies so increasing media attention means that even members of the non-gaming fraternity, your …

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EA marketing push for sci-fi shooters

As the blockbuster-packed Q1 takes shape, EA is ensuring that Dead Space 3 and Crysis 3 stand out with ‘triple-A’ marketing campaigns and pre-order incentives. For Crysis 3, EA and developer Crytek have readied a special ‘Hunter Edition’ of the title, and is also running a series of pre-order initiatives …

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MP accuses HMV of theft over gift card scandal

The Conservative MP for North Oxfordshire Tony Baldry has accused troubled retail HMV of theft. The charges relate to the retailer’s continued sale of gift vouchers until the day it went into administration and then the subsequent decision by administrators Deloitte to block their use in store. I suspect, like …

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