MCV/DEVELOP News, events, research and jobs from the games industry

Free-to-play games on average lose 70 per cent of their userbase within the first day, says EA’s play4Free VP Sean Decker. Speaking at the London Games Conference 2012, Sean Decker provided a wealth of information for developers about how to become a success in the F2P market. He said that …

LGC12: Games only beaten by music and entertainment

LGC12: EA Play4Free VP Sean Decker shares his secrets and advice for being an F2P success

Video must be at the heart of publishers’ modern marketing strategy, says Google. Speaking at London Games Conference this evening, Google’s industry manager for entertainment Warren Mills revealed that video games is the second most popular category on YouTube. Which, Mills added, is in itself the second biggest search engine …

Popular games exec Phil Harrison delivered his first public address as a Microsoft VP at London Games Conference this evening, and gave the room a rapid tour around the new Xbox business strategy. After admitting that the latest games industry headlines ‘have not been great to read’ he said: I …

LGC12: Former SCE Worldwide Studios boss and current Xbox man also details the future of 'New London Studio'

See the closing keynote from Hawken publisher Meteor

The developer of Metro: Last Light has lashed out at the technical innards of Nintendo’s Wii U. Wii U has a horrible, slow CPU,” 4A Games’ chief technical officer Oles Shishkovtsov told NowGamer, with colleague Huw Beyon adding: We had an early look at it, we thought we could probably …

If you’re not lucky enough to be in the room for today’s London Games Conference, then we have a decent alternative: a livestream of Meteor’s closing keynote. The Hawken publisher will be giving a talk exploring its use of transmedia as ‘in bound marketing’ for the new free-to-play game. From …

Can Wii U replicate the record-breaking success of the Wii? That’s the question gripping the industry at the moment following the console’s North American launch at the weekend and the upcoming UK arrival next week. But there’s certainly no doubt from 2K Games president Christoph Hartmann who in an interview …