MCV/DEVELOP News, events, research and jobs from the games industry

The British Board of Film Classification has awarded Call of Duty: Modern Warfare 3 an 18 certificate and given it the green light without censoring its content. The certificate was granted for strong bloody battle violence”. WARNING: Potential very minor plot spoilers ahead Design features unearthed by the report include …

It may be one of Britain’s oldest and most reputable department stores, but John Lewis has been a poor games retailer. Our Mystery Shopper has reviewed John Lewis three times in the past 12 months, awarding scores of 1/10, 2/10 and N/A. The latter happened just last month in Stratford, …

Gamex 'not a place for political conflict'

Despite claims to the contrary, the developers of Call of Duty say that they do not see the use of shocking content as a marketing tool for their games. Call of Duty: Modern Warfare 3 is released worldwide tomorrow, and while the mainstream media has yet to go big” on …

Periscope-like add-on could transform legacy Wii controllers

It’s official – Best Buy as a brand is effectively retreating from Europe, closing all eleven of its UK stores. Simultaneously, Best Buy is buying out Carphone Warehouse in its joint US mobile business for 838 million. A statement today read: A consultation on the closure of its Best Buy …

Computing giant labelled 'saviour' after studio laid off 50 staff and scaled back projects

PlayStation Move’s second Christmas is backed by a 2m marketing blitz. Sony is promoting seven new PlayStation 3 releases out this month that are compatible with the first-party motion accessory. We’re using a two-tiered marketing approach for the PlayStation Move activity this year to engage the consumer and make Move …

We’ve got an exciting last-minute addition to the LGC schedule: Xbox Live. Microsoft’s Robin Burrowes has signed up to host a special address at the event looking at how the 360’s online games service has in fact benefitted other mediums. While LGC looks at how online business models have transformed …

Zynga’s revenue for the third calendar quarter nearly doubled to reach a new record, but the firm’s exorbitant investments continue to squeeze profits. For the three months that ended on September 30th, Zynga made $307 million, driven by in-game advertising and virtual goods purchases. That represents year-on-year revenue increase of …