MCV/DEVELOP News, events, research and jobs from the games industry

The arrival of Battlefield 3 next week doesn’t just mark the culmination of EA’s campaign to unseat Activision’s yearly Call of Duty colossus. It’s a calculated attack on the most lucrative modern games franchise of all time. Grudges between the publishers run deep, and this fight has dragged in not …

There will be no escaping Mario & Sonic this Christmas as Sega ramps up its TV ad push. The publisher has prepared its biggest ever TV spend for the upcoming London 2012 Olympic Games title, which will be released for Wii on November 18th. The bulk of ads will run …

Valve perplexed by extraordinary conversion rate for Team Fortress 2

Consumers can go hands on with Turtle Beach headsets at all 11 Best Buy stores. The X11 and X41 models are available for customers to use. Best Buy is also the first UK retailer to launch an online Turtle Beach shop. Giving all our customers a chance to experience the …

Sainsbury’s new 1m acquisition will let it develop a digital games service for 2012, it has told MCV. The supermarket giant purchased Global Media Vault (GMV) from Music Box Leisure last week. The online entertainment specialist has a unique entertainment ecommerce and digital media platform, with a digital database of …

Peripherals specialist Venom will distribute a range of officially licensed 3DS peripherals. The firm has the exclusive UK and Ireland distribution rights for Project Sustain’s 3DS range. There are nine products currently on offer, including mushroom ear buds, folio cases and in-car chargers. These are available now and are already …

Digital distributor Green Man Gaming has hired Tim Sawyer as operations director. Sawyer most recently worked as group head of ecommerce for Middle East electronics retailer, MeMega. Before this, he was head of ecommerce for ShopDirect Group. As Europe’s fastest growing digital distributor, we needed an experienced person to take …

Let your view count in Develop's survey and you could win a free ticket to LGC

At what point will digital content be the driving force behind game revenues? It’s a question that many retailers dread, that others embrace, and one that publishers constantly deliberate. Now we want your view on the matter. MCV has launched a new survey for industry professionals.Take part in our eight-question …

PS3 gamers hoping to find a free copy of digital-only title Battlefield 1943 included in their copy of Battlefield 3 are going to be disappointed. It has emerged that EA has not, as previously promised, bundled the multiple shooter in PS3 versions of the new Battlefield title. The Battlefield Twitter …