MCV/DEVELOP News, events, research and jobs from the games industry

A whopping three-month ad campaign is underway for toy/game hybrid Skylanders: Spyro’s Adventure. Activision has teamed up with the Mumsnet website to educate parents on its innovative new product. The Skylanders: Spyro’s Adventure Starter Pack retails for 59.99 and comes with a copy of the game, three figures and a …

This week we focus on fantastic opportunities available in the UK

The UK will be awash with the colour red to ensure consumers are well aware of Nintendo’s bright new 3DS. Over 6,000 UK locations will be ‘painted red’ around the launch of the Metallic Red 3DS which hits shelves today, with six-sheet and 48-sheet posters advertising the new colour. Nintendo …

Nordic Games’ latest karaoke title We Sing Rock will hit shelves next month exclusively on Wii. The title will feature 40 rock anthems, music videos and a range of solo and multiplayer modes. It will arrive on October 28th in the UK. It includes songs from artists such as Coldplay, …

Electronic Arts has revealed that its urban football game will arrive on shelves in March 2012. The release window was confirmed by a leaflet included in all copies of FIFA 12, which launched last night in the UK, according to VG247. Previously the only date given for the title was …

Digital Chocolate, Gameloft, Littleloud and more coming to London for the Intel Developer Evening in October

New Line Cinema has teamed up with Warner Bros Interactive Entertainment to produce a new Mortal Kombat film due in 2013. Los Angeles Times reports that Warner’s New Line Cinema label is aiming to produce the film next year. It’s really important that we show we can bring our game …

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EA rounds off September with the highly anticipated FIFA 12, the latest entry in the annual blockbuster football series. The best-selling sports game also marks the launch of new online social networking service, EA Sports Football Club, which is included in the PS3, Xbox 360 and PC versions of the …

John Broomhall talks to Playdead about the recent Develop Award Winner