MCV/DEVELOP News, events, research and jobs from the games industry

Sega’s spending big on Sonic this Christmas, with the hedgehog’s next adventure sponsoring The Simpsons. Sonic Generations will appear around the hit series across Sky 1, Sky HD and Sky Anytime. It’s the longest Sonic campaign ever, running from October 1st to December 31st. It’s on air every single day …

Christmas came early for UK retail last week: physical game sales rose to its highest point since the first week of the year. UK stores generated 27.7m from game sales for the seven days ending September 24th, 136 per cent up over the week before. Renewed market momentum came thanks …

Forget the High Street price war, the biggest battle this Q4 will take place online. Asda has relaunched its entertainment site in a bid to win over consumers this Christmas, and says it will compete better on price with market leader Amazon. It follows a string of etailer shake-ups in …

Tesco has broken cover and announced its FIFA 12 price – and perhaps surprisingly it has once again gone for that magic 25 price point. But unlike in 2009, when FIFA 10 was available for 24.97 no strings attached, this year there is a condition. The deal will only be …

UNITE 11: N9 mobile phone and streaming set-top box to host Unity-authored games

Thriving New Zealand developer Sidhe’s mobile arm PikPok has released yet another title today for iOS. Slam Dunk King follows on from PikPok’s other recent success: Flick Kick, offering a simple one-swipe mechanic and manic arcade gameplay. It is a full-featured app with multiple game modes, play styles and powerups …

With FIFA 12 kicking off today, MCV takes a look at the best deals, prices and bundles in Australia and New Zealand. JB HiFi takes the award for cheapest price on the standard edition, going out at AUD$79, next to GAME’s AUD$88 for PS3 or 360. GAME and EB Games, …

Nnooo, Sydney-based Wii developer, has release escapeVektor: Chapter 1 for Wiiware today. MCV spoke to creative director Nic Watt about this addictive and fun downloadable title. How effective is Wiiware as a publishing platform? Is it easy for indie developers like Nnooo to be successful there? Like all digital platforms …

Unite 11: Madfinger and Luma Arcade to spearhead engine maker's new move on high end gaming

Unite 11: Dozens of new features due by year's close, but no word on Flash exporting yet