MCV/DEVELOP News, events, research and jobs from the games industry

Budget specialist Focus Multimedia has a clear vision for growing its business, with new international markets, accessories and clever retail initiatives all part of the plan. Christopher Dring finds out more from MD Craig Johnson What is Focus’ current position in the budget games market? What’s your market share? We’re …

Astart-up publisher has targeted the PCgames market as it expands its presence in the UK. Cheshire-based Merge Games entered the UKretail market in March 2011 after setting up last year. It’s predominantly a PC game publisher but also focuses on the mobile and tablet formats. It has plans to enter …

Accessories specialist PDP has opened a new office in the UK. PDP, which stands for Performance Designed Products, has also bolstered its team with the hiring of Chris Spearing, who takes up the role of European regional manager. Spearing was previously a UK and Ireland-based country director for Logitech and …

Bethesda’s upcoming FPS Rage has benefited from a string of early ads to build excitement well ahead of release. The publisher kicked off its Rage marketing action plan around half a year ahead of its October 7th release to set the new 360, PS3 and PC IP apart from other …

The UK games industry is pumping iron to win a Las Vegas holiday in MCV’s industry fitness challenge, in association with UFC Personal Trainer. So how are they doing? Well, a number of the competitors have already seen signs of weight loss. Weigh-in sessions have shown that TeePee Games’ Darren …

The CVG Online editor picked up the award for Specialist Online Writer last year. He tells MCV what it meant to him… How did it feel to win a Games Media Award last year? Important. What do the GMAs mean to the games press community?More than it will ever let …

Long-term industry face and EA founder Trip Hawkins has revisited the two-decade old debate about platform holder software licensing, blaming it for the death of creativity in the modern market. I think we actually had our golden age when game development was using floppy disks and it was an open …

MCV has launched a Reports section within its new website, from which readers can buy and download some of the best games market research available. It will offer reports from respected third party companies and from the in-house specialist journalists. Prices range from under 50 to around 500. The development …

The addition of extra dimensions may give games for Nintendo’s 3DS an interesting visual edge, but the change has given platform holder Nintendo an unexpected headache. Speaking in the latest Iwata asks, Nintendo developer Takao Nakano outlined the unexpected complications. We based the 3D version [of Namco Bandai shooter Xevious] …

The Interactive Games and Entertainment Association (iGEA) has announced its support for MCV Pacific’s launch in Australia and New Zealand welcoming the focus on local trade news and information. Ron Curry, CEO of the iGEA said: We couldn’t be happier to see MCV begin to report on local, trade focused …