MCV/DEVELOP News, events, research and jobs from the games industry

Worried that Aliens: Colonial Marines will be yet another shoddy licensed title? Fear not. Speaking to MCV, Sega West boss Mike Hayes has said that it recognises that if the game is to achieve the sort of global sales the company is aiming for it must be a top-quality product. …

How important is the UK market to Sega? Mike Hayes, CEO, Sega Europe and Sega America: Yeah there was that claim a few years ago that the UK was the second biggest games market in the world. Clearly, the UK is still a big market. But I would say, the …

Gamecity:Hamburg, the trade body representing studios in Germany’s second-largest city, has signed up as event partner for this year’s Develop Awards. The Develop Industry Excellence Awards, to be held July 20th, will present 21 awards to the best few studios among some 100 nominees. Over 550 games development professionals attended …

Zumba Fitness, the surprise hit of 2011 so far, is to get a significant second wave of marketing thanks to a collaboration between 505 Games and Nintendo. The pair have joined forces to create and fund a TV campaign for the Wii version of the title. It will hit screens …

Peripherals firm Logic3 has established a new partnership with Gem Distribution. The deal will see the former’s products – including the i-Station, Screen Beat and Top Drive – made available through a wide range of UK retailers. We are thrilled with the opportunity to represent the Logic3 brand as they continue …

Is there proof of a core appetite for Facebook gaming? Games Investor Consulting's Nick Gibson examines the issue...

Rockstar’s LA Noire was the best selling game in the US in May, selling 889,000 units across Xbox 360 and PS3, according to Giant Bomb. However, its success was not enough to stop a 19 per cent year-on-year slump in the US software market, which hit a value of $375.8m. …

It looked innocent, but Capcomâ??s Smurf iPhone game attracted parental scorn for a pay system abused by kids. Games Investor Consulting's Rick Gibson explores the uproar...

Xbox 360 has posted its 17th successive month of year-on-year unit sales growth in the US. In total Xbox 360 has accounted for 34 per cent of the region’s total video games revenue so far in 2011 – a seven per cent year-on-year increase. However, the overall picture is less …

German city trade body signs up as event partner; Early bird discount ends Wednesday June 15th