MCV/DEVELOP News, events, research and jobs from the games industry

Ubisoft has confirmed that this week’s Wii and PS3 release We Dare will carry an additional warning sticker in addition to its PEGI 12 age certificate. We Dare is intended for a mature audience and Ubisoft created its marketing campaign accordingly," the company told Cubed3. "The PEGI ratings system is …

New application converts Flash to HTML5

A record 19,000 industry professionals packed into San Francisco last week for the Game Developers Conference, its organisers have announced. The 25th edition of the event, which ran across five days last week, boasted over 650 speakers. That mass of industry professionals together hosted 450 lectures, panels, summits, tutorials and …

For some time, GAME Group has been the first to admit that it needs to reclaim relevancy and up its game in terms of hi-tech retailing. Hence its unveiling of a new five-point plan two weeks ago that will overhaul the finer points of its GAME and Gamestation brands. Why …

This Eastern European games market is driven by the largest territory, Poland, which has shown good growth in previous years. 2010 saw a distinct market shift from PC to consoles. The PC market is not declining – just losing share. It has around a 70/30 share of unit sales. But …

The far side of the continent is home to a wide variety of markets. While none may be the size of the UK, France or Germany, when combined they still represent a significant portion of Europe’s gamers. As with any multi-nation territory, it becomes difficult to establish exact market data …

The rise in digital distribution won’t bring an end to PC games retail – it will just change its function, according to NCsoft. The MMO publisher – whose titles include City of Heroes, Aion, Lineage and the upcoming Guild Wars 2 – claims bricks-and-mortar stores will always serve a purpose …

Distribution giant Sony DADC is preparing to introduce a direct-to-consumer postal service for games retailers. It gives stores the option of ordering a game directly from Sony DADC and getting it delivered to their customer’s door. The distributor says this is helpful for store owners who are either low on …

Attendees can save as much as £180 by booking before March 10

Some 1,700 kids and parents swarmed to London’s Moshi Monsters pop-up shop during its first 24 hours. Mind Candy – the developer behind the hit online virtual pets game – opened the one-off spin-off shop two weeks ago. The firm even had to draft in extra security to cope with …