MCV/DEVELOP News, events, research and jobs from the games industry

Boxed product is far from dead – it’s the key to driving sales among the mass market. That’s according to Nintendo of Europe’s MD of marketing and PR Laurent Fischer, who believes the industry’s shift towards digital distribution and mobile gaming has been nowhere near as severe as some have …

Liverpool studio Bizarre Creations will close today. To mark the occasion, one individual at the company has assembled a farewell video, featuring some of the group’s most notable games. The video can be found below. Develop has written an obituary on the studio, here. Story originally published on Develop

You can now read the digital edition of this week’s MCV magazine – simply point your browser here. You can download the PDF edition or flick through the pages online. Alternatively, for iPad owners, please give our iPad edition a try by downloading it for free from iTunes. In this …

A new monthly magazine is now available in the UK, as owner Mind Candy looks to drive the Moshi Monsters brand on even further. Skyjack Publishing has launched the new 52-page title dedicated to the fast growing online brand, which has over 35 million users worldwide. As well as the …

Last day for the Project Gotham and Blur creators

The 3DS will come bundled with six augmented reality cards based on popular Nintendo characters at launch. When placed on flat surface and viewed through the upcoming handheld’s camera, the cards transform on screen into an animated character. The cards included in the 3DS box will allow players to have …

Trinigy to unveil new tech at GDC

But this generation has delivered a lesson that throws that existence into doubt. It turns out no one ‘owns’ those customers. Gamers can be just as easily distracted by download games via Xbox Live, mobile or social networks as they are by the industry trying to court them. And the …

The health of GAME has long been a good barometer of the wider games market’s fortunes. Because in many respects GAME Group’s customers are the market, and the retailer influences what they want and reacts to what they don’t. When GAME’s buying became conservative, focusing on big hits, publishers slimmed …

Developer Team 17 has launched a licensing program for its classic Worms franchise. The studio has hired agency AT New Media to offer the franchise to licensees, retailers and promoters. The agency says the Worms characters are ideal for toys, books, plush toys, clothing and more. We are very excited …