MCV/DEVELOP News, events, research and jobs from the games industry

â??I hated the idea that the only way into the industry was through degree coursesâ??

Christian Svensson praises the nationâ??s artistic credentials

The UK arm of SCE has confirmed to MCV that the UK is indeed in line for a price cut to the PSPgo. The machine will see 65 cut from its current RRP of 225, meaning it will be available for 159.99. The price still puts it above the standard …

Publisher Activision’s only chance of prospering in the music genre is to attempt to acquire the Rock Band IP from MTV owner Viacom, one US analyst has claimed. Its recent release Guitar Hero: Warriors of Rock has got off to a rocky start in the US, with opening weekend sales …

A self-employed builder joined team after impressing with his custom level

Microsoft’s once-prosperous in-game advertising outfit Massive Inc has, as had been rumoured, closed down, the publisher has confirmed. Having initially bought the group for an estimated $200-400 million, Microsoft will now move Massive’s operations in-house. The announcement that a small” number of staff will be retained was the only signal …

Adobe’s Flash player and browser plugin has been removed from all new Apple products, effective as of this past Saturday. As noted by The Guardian, Adobe software will now require user downloads with each new Apple machine, without the ‘click to install’ prompt that explains why video animations or games …

Unprecedented acquisition spree shows no signs of slowing

Assassin’s Creed: Brotherhood doesn’t just mark the return of Ubi’s tentpole series next month – it sees the publisher renew efforts around online gaming. As well as featuring co-op and versus multiplayer, Ubisoft CEO Yves Guillemot says the game helps the firm beef up its strategy around map packs and …

When Rob Salter joined Tesco in 2008 he was in for a shock. The firm’s new entertainment category director expected Tesco – with its 2,500 UK shops and millions of customers – to be one of the most desirable retailers out there. But for the games industry, that just wasn’t …