MCV/DEVELOP News, events, research and jobs from the games industry

A new handbook has been published that offers publishers and developers advice on in-game advertising. The Advertising and Games Handbook, published by the Internet Advertising Bureau, is made up of contributions from Double Fusion, EA, Sony, IGN, Microsoft and more. It offers an introduction to games advertising planning and buying …

DVD distributor Galapagos has set up a dedicated games division, opening a new channel into Poland for publishers. The company is already well known in the region for its DVD distribution service for Warner, Cartoon Network and the Discovery Channel. Galapagos has already signed two games publishers and is preparing …

PC puzzler and download success Deadtime Stories has been released at retail. The budget title is being published in the UK by THQ’s ValuSoft division and distributed by United Software Distribution. It has an SRP of 8.99. Earlier this year it featured in various PC download charts during a 40-week …

The 2010 Eurogamer Expo saw record attendance this year, with 20,000 visitors flocking to London’s Earls Court for the show. Queues started forming at 2am on Friday, October 1st – with hundreds of consumers anxious to try the latest games. The event came to a close on Sunday, October 3rd. …

The X Factor: The Game could be one of this season’s biggest mainstream sellers as the TV show draws in millions of potential buyers. Viewing figures for the latest episode peaked at 14m and this is expected to grow as the series begins its weekly live shows with the final …

NTI Birminghamâ??s Gamer Camp: Nano looking for applicants until October 19th

American peripherals specialist Performance Designed Productshas announced the launch of a branded Wii headset ahead of the arrival of Activision’s Call of Duty: Black Ops on November 9th. Called the Headbanger headset (pictured), it allows for multiplayer online chat in the Wii version of the shooter. It will hit US …

Sony has not released any sales data for the recently launched PlayStation Move, but one analyst reckons that everything’s got off to a good start on the far side of the pond. A new survey from US analyst Lazard Capital Markets has suggested that consumer hunger for both Sony’s Move …

MMOG publisher to expand services on the back of profitable venture

New department to make use of existing brands and third party properties in games