MCV/DEVELOP News, events, research and jobs from the games industry

The 2010 Eurogamer Expo saw record attendance this year, with 20,000 visitors flocking to London’s Earls Court for the show. Queues started forming at 2am on Friday, October 1st – with hundreds of consumers anxious to try the latest games. The event came to a close on Sunday, October 3rd. …

The X Factor: The Game could be one of this season’s biggest mainstream sellers as the TV show draws in millions of potential buyers. Viewing figures for the latest episode peaked at 14m and this is expected to grow as the series begins its weekly live shows with the final …

NTI Birminghamâ??s Gamer Camp: Nano looking for applicants until October 19th

American peripherals specialist Performance Designed Productshas announced the launch of a branded Wii headset ahead of the arrival of Activision’s Call of Duty: Black Ops on November 9th. Called the Headbanger headset (pictured), it allows for multiplayer online chat in the Wii version of the shooter. It will hit US …

Sony has not released any sales data for the recently launched PlayStation Move, but one analyst reckons that everything’s got off to a good start on the far side of the pond. A new survey from US analyst Lazard Capital Markets has suggested that consumer hunger for both Sony’s Move …

MMOG publisher to expand services on the back of profitable venture

New department to make use of existing brands and third party properties in games

The UK arm of Big Brother and Deal or No Deal creator Endemol has announced the formation of Endemol Games, a new division tasked with taking the company’s many properties into the games space. The unit will be headed by former head of products and brand exploitation Jurian Van der …

Following its signing of football legend and global celebrity icon David Beckham to front its promotional campaign for EA Sports Active 2 in the UK and Europe, EA has announced that tennis star Venus Williams is to act as brand ambassador for the US campaign. The game, which is in …

As publishers continue to dabble with new ways of offering ‘added value’ to gamers through digital content, THQ has revealed a new model to accompany the release of WWE Smackdown vs Raw 2011. Those who buy the game will be offered the chance to buy a ‘Fan Axxess’ pass. Doing …