MCV/DEVELOP News, events, research and jobs from the games industry

North American food retailer Taco Bell has launched a new partnership with EA that will see MySims promoted in its large chain of restaurants. But the most interesting part of the partnership is that it will offer customers the chance to nab the full version of the PC game for …

Crackdown designer Billy Thomson says simple, playful ideas can attach players for years

Having worked wonders in bringing video games to a whole new audience with the Wii, EA hopes that Sony can carry on where Nintendo left off and take the Wii audience deeper into the games market. When asked by MCV if PlayStation Move can convert the Wii’s audience, EA’s European …

AUDIO SPECIAL: In an age of media convergence, juggling multiple projects and businesses is key. Nimrod offers its insight

Social gaming giant buys game engine firm Dextrose to create Zynga Germany

Time running out to make savings on Montreal event attendance

Fall of Realtime Worlds and recurring cuts â??only half the storyâ??

After what even Sony admits as being a slow start across the globe, the PS3 has finally found its stride and is quickly catching up on its console rivals in the sales race – and EA reckons it could yet catch Xbox 360 in the UK hardware market. We could …

Developers given early access to get to grips with Microsoftâ??s upcoming smartphone

While Konami’s PES 2011 looks to greatly improve on last year’s effort, publishing rival EA believes that FIFA 11 will help the company increase its market share in the sector even further. Over the last couple of years, FIFA has been an excellent performer and we continue to grow market …