MCV/DEVELOP News, events, research and jobs from the games industry

Halo: Reach has only been on the shelves for a day, but it is already rewriting the series’ achievements. Bungie has announced more consumers have been playing Reach online simultaneously than 2007’s Halo 3. The developer’s Twitter post said: Reach already surpassed the all-time highest record for Halo 3 concurrent …

Creative director Jason Kapalka says he's been misquoted

The co-creator of Sega’s popular Sonic the Hedgehog franchise will make an appearance at this year’s London Games Festival. Yuji Naka will present his new Wii and DS platformer Ivy the Kiwi to press and the public on behalf of publisher Rising Star Games. A confirmed date has not yet …

EA has claimed that it hasn’t experienced any sort of backlash from consumers as a result of introducing its Online Pass in titles such as Tiger Woods PGA Tour 11 and the upcoming FIFA 11. In fact, the publisher has gone so far as to say that gamers are positive …

The UK games market’s weekly value has fallen to its lowest point since May 2006, according to Gfk Chart-Track. According to MCV’s calculations, based on today’s Gfk-ChartTrack/UKIE weekly report, the UK market has hit 11.8 million for the week ending September 11th, down from 14.2 million the week before. The …

Publisher thinks Google's mobile app market will drive growth

Video games retailer GameSeek is to undercut both its indie competition and most likely all of the UK’s nationals too with an eye-watering low offer on next week’s release F1 2010. The website is already taking pre-orders on Codemasters’ title on Xbox 360 and PS3 for just 29.85 – that’s …

Publisher EA has kicked off its Tokyo Game Show keynote by announcing a brand new family title for the 3DS – My Garden. It will be published on the EA Play label and is scheduled to be a launch title for the hardware, though EA didn’t offer any hints as …

As part of its new strategy to widen its membership trade association UKIE has introduced a new 500 membership packaged. It’s hoped the low-cost fee will help attract the emerging wave of online, casual, social and mobile games that the organisation formerly called ELSPA wants to reach. The organisation rebranded …

Scheme to fight pre-owned losses not unpopular, firm says