MCV/DEVELOP News, events, research and jobs from the games industry

Plea for family-friendly workplace structures; globally, 10 per cent of industry females work over 56 hours per week

New-look trade body UKIE is to sponsor both the Develop Quiz and Develop Football Challenge. Formerly known as ELSPA, the Association for UK Interactive Entertainment (UKIE) was officially launched last night at a reception in London. The change of name reflects the diversity of the current membership and signals a …

The industry will decide which association it wants to join, says Rawlinson

ELSPA made the transition into UKIE last night – and along with a new name, logo and agenda, the organisation has a new website. Located at Ukie.info, the site is described by director general Michael Rawlinson as a key element to the new UKIE offer – and a step beyond …

Microsoft has at last gone official on the bundle first spotted last month by revealing the 250GB version of its Xbox 360 Kinect hardware bundle. The SKU will include the high-capacity 250GB variant of the Xbox 360 S, a Kinect camera and a copy of Kinect Adventures. It will retail …

As part of the special unveiling for the association-formerly-known-as-ELSPA’s new ethos and brand identity, director general Michael Rawlinson told MCV that it’s time UK looked beyond tax breaks in its relations with government. Instead, new organisation UKIE said the trade must find positive ways to underline that the games industry …

Studio charm offensive begins for games industry association

Rawlinson: The games business is no longer made up of isolated components

ELSPA brand retired as revamp is detailed; organisation pushes wider remit

The final branding for UKIE was unveiled at a special event in Westminster this evening that fleshed out the trade association’s new agenda It marked the end of an era as the ELSPA name was retired after 21 years, replaced wth UKIE – the association for UK Interactive Entertainment. But …