INTERVIEW: SCEE

Wii sales are sliding and Xbox 360 is showing a year-on-year dip. How has PS3 managed to buck the trend?We are still benefiting from the launch of the PS3 Slim at a different price point. This is related to the fact that we are getting more consumer recognition over the …

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E3 2010 The Interviews

Today is arguably the most important day in the video games industry’s annual calendar – LA’s Electronic Entertainment Expo. Over the course of the next 48 hours all three platform holders will take to the E3 stage to outline why they think they have a winning proposition for the year …

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INTERVIEW: Nintendo

2009 was a successful year for Nintendo globally, but sales did fall for Wii and DS. How did the European side of the business perform last year?This was the third best fiscal year in Nintendo’s history, despite declines in both sales and profits from records set in the preceding fiscal …

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INTERVIEW: Microsoft

Xbox 360 is suffering a bit of a year-on-year dip so far in 2010. Why is this and what are you doing to reverse it?In the face of price drops, new form factors and massive marketing expenditure by the competition, Xbox 360 still grew full-year market share in EMEA from …

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Publishers wary of the digital goldrush

Games firms are concerned that the digital marketplace isn’t big enough to sustain the number of competitors eyeing the space. DLC, digital downloads, iPhone games, social network titles and more have become the key growth area for the games industry. Publishers including EA, Codemasters, LucasArts, Take-Two, Capcom, Codemasters and Sega …

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Big year ahead as 2K turns five

2010 marks the fifth year of Take-Two’s label 2K Games.The division was set up in 2005 and has produced smash hits such as BioShock, Carnival Games, Borderlands and the NBA 2K and NHL 2K series. Speaking to MCV, 2K boss Christoph Hartmann explained how far the company has come and …

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E3 2010: Kinect Star Wars steals the show

Microsoft has confirmed that a Kinect-based Star Wars title is in development. The game, of which the licence is owned by LucasArts, was unveiled today at Microsoft’s Pre-E3 World Premier event in Los Angeles and took by far the biggest cheer. Details of the Star Wars title are thin on …

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E3 2010: Kinect set for November launch

Microsoft has confirmed that Kinect will launch at retail this year in November. The controllerless input device – previously known as Natal – was given its final moniker at a dazzling pre-E3 event. No price or further SKU details were announced. Those details are reserved for tomorrow, where Microsoft will …

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