MCV/DEVELOP News, events, research and jobs from the games industry

The team that built Activision's biggest hit will crumble, source says

Target Media will handle the media planning and buying for Namco Bandai, the firm has announced. The 3 million account will see the firm plan the marketing for games such as Splatterhouse and Test Drive Unlimited 2. The deal came into effect on April 1st. David Miller, Marketing Director at …

Having seemingly spent his lunch break on the happy juice, Microsoft’s product director Aaron Greenberg has taken time out to praise Sony for its impressive performance in the March US video games market. NPD numbers showed that throughout the period more PS3 software was sold than that of any other …

It may be the core consumers that are currently championing the potential of Microsoft’s Project Natal and Sony’s PlayStation Move – but it could be non-gamers that benefit the most from the new hardware. Publishers and developers that specialise in fitness titles and other non-games software have said that their …

Though job losses are no laughing matter, it’s impossible to believe that EA isn’t taking at least a little pleasure from the current firestorm engulfing Modern Warfare developer and Activision-owned developer Infinity Ward – particularly as the two men at the heart of it are now members of camp EA. …

No refunds will be issued to those aggrieved by Sony’s recent move to cut the OtherOS functionality from the machine in its most recent firmware update. The statement from Sony follows a recent report of a consumer who was able to procure a partial refund for his console from Amazon. …

The second most powerful man in UK politics is today visiting renowned Dundee studio Realtime Worlds to discuss tax support for the game industry. Chancellor of the Exchequer Alistair Darling is being shown a demonstration of upcoming PC title All Points Bulletin, and – as part of his campaign trail …

Images of UK Chancellor Alistair Darling as he tours UK game studios

Still jubilant after his success as last night’s first ever UK televised Election Debate, Liberal Democrat Leader Nick Clegg has announced that he will repeal the Digital Economy Bill if his party gets into power. Clegg has vowed to give the DEB the proper debate that many clamoured for prior …

Treasury boss discusses the use of game technology outside of games