Consumers concerned by 3D

UK consumers are worried that 3D TVs will make game violence more lifelike, a new survey has revealed. The research was conducted by Harris Interactive on behalf of IGN.com, and dealt with emerging gaming technology – including digital distribution, motion sensing and 3D. The study surveyed a control group of …

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Retailers ready for longer cycle

The High Street has called for increased games hardware marketing from the industry if they are to really make the lengthier console generation work. Entertainment chains, online specialists and supermarkets have all told MCV they agree with Sony, Microsoft and Nintendo’s strategies to extend the current hardware cycle. But they …

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XBL integrated in Windows Mobile 7

Xbox Live will be a fully integrated part of the next generation of Microsoft’s smartphone Windows OS, the platform holder has today revealed. The OS’s Xbox Live hub will include both playable XBL titles as well as Achievements and access to a user’s current gamer profile and avatar. However, simultaneous …

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This cycle will be entirely different

* The industry has moved on from a cyclical pattern to a smoother line of growth because of the introduction of a new direct to consumer value chain emerging through online games which devs/publishers can exploit as well. * The next-gen console may be an entirely different format recognising the …

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FEATURE: The longer console lifecycle

Last year, Microsoft’s game software boss Phil Spencer offered a telling quote about the direction of the games industry to MCV. It wasn’t about motion controllers or new online services – it was about the market forces that are allowing those things to appear: Do we need a new console? …

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