MCV/DEVELOP News, events, research and jobs from the games industry

God of War creator says Australia's age ratings system is â??utter BSâ?

Leading UK supermarket chain Tesco has seen its annual Q3 sales increase 2.8 per cent year-on-year with ‘heavy discounting’ named as one of the chief reasons for its success. Non-food items such as toys and electrical goods performed particularly well. Total annual growth hit 8.8 per cent. The news comes …

The broadcaster slams the â??daily visual barrage of sculpted abs and perfect skinâ??

Retail giant GAME has detailed a huge TV, cinema and print pre-Christmas marketing campaign for its two chains. For its Gamestation brand, the group has booked consumer print, TV and national press advertising, with the tagline: ‘Talk to the gamers’. The TV advertisement will feature a mixture of 30 and …

Hot on the heels of the Australian government’s decision to ban Sega’s Aliens vs. Predator from sale in the territory – and the subsequent statement of protest from developer Rebellion – God of War creator David Jaffe has slammed the country’s ratings structure. There’s a government board and if they …

Publisher Tecmo Koei has confirmed that its upcoming third person shooter Quantum Theory is no long a PS3 exclusive and will be released on both Sony’s console and Xbox 360 in spring next year. The original IP is Tecmo Koei’s first ever title in the genre as the publisher looks …

Australian indie giant Krome first to sign up to new Independent Developer Program

U-Sing has become a big hit on the High Street, as supermarkets and specialist retailers give special support to Wii’s first karaoke game. Universal Music and publisher Mindscape have told MCV they are delighted by the support for the initial instalment of their franchise U-Sing: U’ve Got Talent. Mindscape’s UK …

Head developer Jun Takeuchi cites grating cultural differences between East and West

South Peak is to give Horrid Henry: Missions Of Mischief a shot in the arm with a renewed marketing push. The publisher has drawn up a second marketing campaign to raise awareness of the Wii version, which hits shelves today. The move has also been prompted by the success of …