MCV/DEVELOP News, events, research and jobs from the games industry

Ubisoft believes that the industry’s Q4 line-up could be its strongest ever – but has admitted that there will be less choice for consumers than there was in 2008. The publisher releases the sequel to flagship release Assassin’s Creed on November 20th – currently fourth favourite for the Christmas No.1 …

The bestselling new IP of all time returns next month – with Assassin’s Creed II pitched to wow consumers and retailers once again. MCV spoke to publisher Ubisoft to find out what makes the sequel so special… If someone told you that one of this generation’s best selling games would …

The High Street could have a new evergreen hit on its hands in the form of Nordcurrent’s upcoming Wii title, 101-in-1 Party Megamix, according to the publisher. The game is the next entry in the 101-in-1 Megamix series, which started with 2008 DS title 101-in-1 Explosive Megamix. NordCurrent is confident …

Drawn To Life is being used in schools around the country in a bid to encourage children to take a greater interest in art. The Wii and DS platformer, which sees players drawing their own protagonist and other game elements, was published last week by THQ. THQ has been working …

GameCity 09: Katamari Damacy maestro wants to build a slide for children and adults. And dogs

Playfish and Jagex explain how they succeeded - and why traditional publishers have failed

Platform holder Microsoft has announced that it has bought up an entire ad break during the November 14th episode of ITV’s reality TV show X Factor as it ramps up its pre-Christmas marketing activity. The time will be used to promote the recently launched Sky Player service as well as …

Ahead of the release of Football Manager 2010 this Friday, publisher Sega and retailer GAME have lifted the lid on a competition backed by current Tottenham Hotspur manager Harry Redknapp. Anyone who buys the title from the retailer this Friday and uses their GAME Reward Card will be entered into …

AUDIO SPECIAL: The audio industry's household name talks games

UK high street sales in the year up to October showed the most positive rate of growth in almost two years, research has shown. The CBI’s latest monthly Distributive Trades Survey showed that the high street expects even stronger sales growth in November. 41 per cent of respondents to the …