MCV/DEVELOP News, events, research and jobs from the games industry

Reinventing the Need for Speed franchise was always going to be a bit of a gamble for EA, but it seems that the risk has paid off with Xbox 360, PS3, PC and PSP outing Need for Speed: Shift racing straight to the top of the ELSPA GfK-ChartTrack All Formats …

Star-studded voice acting agency seeks to improve cross-media integration

Developer Turbine has stated that it currently has an Xbox 360 and PS3 MMO in the works, bringing hope to those who still believe that this generation of machines can be the one to usher in a new console-driven MMO era. Speaking at GDC Austin, the studios’ project development VP …

SCEAâ??s Eric Lempel confirms developers can patch Minis games, hinting at future DLC and multiplayer opportunities

With more DLC finding its way to retail shelves, are we seeing the start of a healthy relationship develop between bricks and mortar and digital distribution? James Batchelor reports… The growing importance of downloadable content is plain to see. Almost every major release over the past year has boasted DLC …

Third annual event grows in attendance to reach around 102,500 visitors

Free-to-play MMO studio named as the 22nd fastest growing tech company in the UK today

Activision has signed Zane Lowe to help promote and develop its Guitar Hero series. The collaboration will see the Radio 1 DJ fully endorse the Hero series as well as offer up his expertise to help grow the brand. DJ Hero will also be the headline sponsor of Zane Lowe’s …

Activision has teamed up with MCV in one of the competitions of the year – in which YOU could win a copy of DJ Hero. And that’s not all… A copy of fantastic racer Blur, along with Ultimate Alliance 2 and Star Wars: Clone Wars Republic Heroes will also wing …

Publisher EA will this Sunday air its one-off two-minute TV special starring England front man Wayne Rooney to promote the upcoming release of FIFA 10 on October 2nd. The spot, which will not be aired again on UK TV, will be shown on Sky Sports 1 in the second ad …