GAME wards off the competition

The supermarkets might be marking their territory in games, but a confident GAME has said it is ‘constantly evolving’ to take on any increased competition. The comments came from CEO Lisa Morgan after the GAME Group posted record end-of-year results last week, flying in the face of the recession that …

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ELSPA delighted by new Govt ad

ELSPA has expressed its joy over the Government’s new Change4Life TV ad, which praises the role of active games as part of a healthy lifestyle. Change4Life’s previous print ad drew fire from games industry companies such as EA, Sega, Codemasters and Atari. It depicted a young boy playing a console …

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Finally, a Change4Good

Then again, you having witnessed it isn’t the most important legacy this plasticine parable will have. Neither, thankfully, is the soon-to-be-dangerously-chunky kid sitting with a games pad that kicks it off. (Although this time, the Change4Life crew at least used a generic-looking controller. Was someone just a little frightened by …

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Gizmondo: The Film

We’re still waiting for Carl Freer’s delayed re-launch of cult handheld device Gizmondo, but fans of the portable can take cheer in news that the now legendary saga behind the machine is set to hit the big screen. Hollywood Reporter claims that Contrafilm has agreed a deal with writer-director Craig …

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OMD wins PAL PlayStation media account

The PAL Sony PlayStation media planning and buying account for PAL territories has been won by agency OMD. Media Week estimates that the account is worth 67 million, and includes the retention of OMD’s 8.5 million UK media deal – which the firm has held since 2003. The deal is …

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Judge reduces £134m Nintendo fine

Nintendo’s infamous 134 million penalty for price-rigging throughout the 1990s has been reduced by some 27 million following an EU court ruling. In 2002 the European Commission fined Nintendo 134 million for breaching continental fair competition rules. The platform holder was found to be illicitly working with several distributors – …

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Nintendo planning Wii TV beyond Japan

Nintendo president Satoru Iwata claims that the Wii’s new video service – the Wii-no-Ma Channel – is being considered for overseas countries. Launched today in Japan, the advertising-based TV streaming service is a collaborative effort by both Nintendo and media group Dentsu, aimed to keep continuous expansion of [the] gaming …

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