MCV/DEVELOP News, events, research and jobs from the games industry

UPDATE: The following story has already drawn national attention in The Guardian and other media. The Government’s Change4Life campaign will today begin explicitly promoting the benefits of video games – after becoming the pariah of the industry last month. MCV can reveal that new Change4Life TV ads which air tonight …

EA Sports president Peter Moore flew into London yesterday to pick up the biggest prize of the night at the MCV Awards 09: the coveted Grand Prix. EA Sports was awarded the gong for its phenomenal success with FIFA 09 last year, as well as impressive sales of its Tiger …

Nintendo was the big winner in the PR & Marketing category of the MCV Awards 09 last night, picking up three awards: PR Team, Marketing Team and Game Campaign (for Wii Fit). Sony’s LittleBigPlanet picked up best New Games Brand and a good night for the platform holders was rounded off …

Activision Blizzard won best Publisher of the Year at the MCV Awards 09 last night, rewarding 12 months which saw the firm release both Call Of Duty: World At War and Guitar Hero: World Tour. Sega (pictured) won the Sales Team gong, after its most successful year to date as …

Global software and hardware company Microsoft has suffered its first quarterly drop in revenues and sales in its 23 years as a public company, though its Xbox operations remained one of strongest parts of the business. Revenues for the quarter ending March 31st were down six per cent on the …

The Retail category of last night’s MCV Awards was one of the most hotly contested of the evening – with GAME and Play.com picking up the biggest prizes. GAME won best High Street Retailer awards, as Play.com beat out rival Amazon for the fourth year in a row to claim …

GTA IV studio takes home UK Development Team gong

Over 600 retailers, media, publishers, developers, analysts and distributors jammed into The Brewery in London tonight to see over 40 different companies fight it out for the ultimate recognition from customers, rivals and partners at the MCV Awards 09. Nintendo was once again the biggest winner on the night, picking …

Nearly 40 companies are set to fight it out for the big prizes at tonight’s games industry’s trade awards at The Brewery, London. Over 600 trade execs are expected to attend the Awards, which kick off at 6pm with pre-drinks from sponsors Codemasters and Gem. Attendees will then be invited …

Private funding for games down 60 per cent in 2009