MCV/DEVELOP News, events, research and jobs from the games industry

MCV understands that Sony Computer Entertainment Europe is considering legal action over the use of a PlayStation-like controller in the Government’s controversial Change4Life print ad. The ad – which depicts a young boy sitting on a sofa under the words, ‘Risk an early death. Just do nothing’ – has already …

Future – publisher of the Official Nintendo, Xbox and PlayStation magazines – has called the new Change4Life print ad crass and misleading”. The ad, created by the Department of Health in association with Cancer Research, Diabetes UK and The British Heart Foundation – via ad agency The Gate – has …

Translation experts enter partnership with voiceover specialists

A partnership has been signed between this year’s E3 Expo in Los Angeles and leading games trade title MCV. The agreement is part of E3 Expo’s widened reach this year, with its aim being to attract more accredited retailers and media from outside the US. Published by Intent Media, MCV …

Circuit City closed the last of its 567 stores yesterday, putting an end to the firm’s retail operation in the US. The company’s expiration has been a drawn out and public affair, having filed for Chapter 11 bankruptcy last November and going into liquidation in January. Click here to read …

The arrival (and, indeed, solid success ) of Sega’s next-gen RPG brawler Yakuza 3 in Japan has seen Sony’s PS3 recapture the top spot in the Japanese hardware sales charts. Media Create numbers show that PS3 sold 36,513 units in the week ending March 1st, ever so slightly ahead of …

Developer and publisher hoping to 'maximise new business opportunities'

CEO Richard Wilson calls government ad â??absurd and insulting in equal measureâ?

UK and European development trade body Tiga has become the latest organisation to speak out against the Government’s Change4Life campaign, joining the likes of Sega and Atari in their condemnation. This advert is absurd and insulting in equal measure,” CEO Richard Wilson stated. To imply that playing a video game …

Suda 51 and Keiji Inafune to talk at May event