EA predicts bright future on iPod

EA’s UK marketing director has spoken of the firm’s admiration for iPhone and iPod Touch as games consoles – and discussed whether they can rival DS and PSP. Stuart Lang told MCV that the publisher feels it can ‘shine’ on the platform, by dedicating time and investment into first-party development. …

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US: $823 million spent on games marketing in 2008

Research from the Nielsen Company and the Monitor-Plus advertising monitoring service showed that the games industry reportedly spent $823 million on marketing and promotion in the US during 2008. The $823 million spent amounts to less than four per cent of the industry’s total revenue of $21 billion in 2008, …

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SOUTH AFRICA: Capcom appoints new distributor

Capcom has appointed Nu Metro Interactive as the sole distributor of its titles in South Africa. The agreement is effective immediately and will see Nu Metro Interactive be responsible for the distribution, sales and marketing for Capcom’s releases in this territory. Nu Metro Interactive will launch the distribution relationship with …

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Ubisoft looks forward

Were you excited or disappointed by your Q3 performance? I think everyone was holding their breath a little going into the holiday season. But in the end the video game industry did well, showing software sales growth in the UK of 23 per cent and consoles sales growth of 14 …

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New Mario and Sonic confirmed

Sega will publish a sequel to Mario and Sonic at the Olympic Games, based on the 2010 Winter Olympics. The title was confirmed to The Province by the Winter Olympics’ director of licensing Dennis Kim, while MCV understands an official announcement will be made later in the week. "Last year, …

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1.1m games sold off cheap at EUK

The administrator of EUK is to auction off the contents of the wholesaler’s warehouse stock this week for a cut-price – including 1.1 million games. In news that is sure to worry the publishing community, Deloitte is reportedly accepting tender offers for the outstanding stock, which also includes 2.9 million …

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EUK games boss joins Tesco

EUK’s former games chief John Stanhope has joined Tesco as senior buying manager in the UK – signalling the company’s keenness to get closer to the trade in 2009. Tesco told MCV that the appointment represented its clear ambitions” in the category this year. Stanhope is a very well known …

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