MCV/DEVELOP News, events, research and jobs from the games industry

Atari is backing DS release What’s Cooking? with Jamie Oliver with a TV ad campaign, set to hit TV screens in the weeks leading up to Christmas. Creative agency Rushmore put the 20” ad together, which will go on air to promote the title and hammer home the message that …

Development body criticises Alistair Darlingâ??s VAT cut, saying that income tax cut would have been better

League of Legends to be one of the first US developed online titles directly targeting the Chinese market

Leipziger Messe International has revealed that the third Games Convention Asia will be held on November 17th-20th in Singapore. The four-day event will also for the first day reserve entry just for gaming professionals. Developmag.com has the full story. A simple click on this link and you’ll be there.

Kazunori Yamauchi, head of Polyphony Digital, has confirmed that Gran Turismo 5 and Gran Turismo PSP are both being developed, despite little being heard of the titles since they were first revealed. Speaking to IGN, Yamauchi said: There’s no real plans that we can discuss just now, but production is …

UPDATE: Event date changed - will now take place September 17th-20th

A new study by Electronic Entertainment Design and Research claims that Wii titles are far more likely to receive an early publisher wholesale discount than titles for either Xbox 360 or PS3. The practice, known as ‘price protection’ in the US, describes a publisher lowering the trade price of a …

Earlier this month, Evolution's Nigel Kershaw rallied against gamers disappointed with Motorstorm's failure to mimic the 'concept movie' shown in 2005, saying that 'target renders don't matter'. Here, Axis Animation MD Richard Scott offers his opinion of why target renders do indeed matterâ?¦

Peter Moore, the outspoken boss of EA Sports, has admitted that the publisher has had trouble establishing its annual sports franchises on Nintendo’s Wii – a challenge it pins on the massively popular Wii Sports. EA’s most recent Madden title sold over two million units on Xbox 360, PS3 and …

This time last year we began to understand that US sub-prime mortgages had infected the entire financial system, bringing on an acute case of credit crunch. Markets have fallen ever since, as relief at the unprecedented global government assistance that’s been doled out at what’s left of the banking industry …