MCV/DEVELOP News, events, research and jobs from the games industry

Atari is offering three lucky winners a copy of its DS new game to help with driving tests, Driving Theory. The title features over 1,000 questions from the official theory test for car and motorcyclists. It contains a Realistic Training Mode and Exam Mode and challenging games – including Park …

Ubisoft’s executive director Alain Corre has hinted to MCV that the publisher is likely to release a string of sequels to its upcoming action title I Am Alive. The firm showed off an impressive teaser trailer of the survival title at E3, and it has garnered plenty of column inches …

Shares in the Woolworths Group PLC jumped 15 per cent today, on the news that it had rejected a takeover bid from Iceland Foods Ltd for its retail division – owner of the frozen foods supermarket. Stock rose to 7.66p-per-share, according to Bloomberg. The chain said Iceland’s bid was ‘unacceptable’ …

EA will allow its latest offer for Take Two to expire tonight after Electronic Arts accepted Take Two’s offer of a management presentation to its suitor containing non-public information. An exchange of letters between EA CEO John Riccitiello and executive chairman of the board of directors of Take Two Strauss …

Realtime Worlds opts to use Nvidia's physics technology in upcoming MMO

New AI middleware aims to bring emotion to virtual characters

Label president Gibeau says studios are moving 'from a fire-and-forget model to a service model'; wants more online titles

Sainsbury’s has revealed that it will ramp up its efforts in the gaming space to maintain and grow its market share. We’re going after games big time,” Gurdeep Hunjan, Sainsbury’s DVD and games buyer, told MCV. Games is the biggest opportunity by far in the entertainment area and we’re in …

Nintendo UK has reassured the trade that it will keep Wii Fit stock flowing right up until peak season as its Feel Great Britain tour continues to increase awareness of the top-selling title. A mass media assault based around the Feel Great Britain tour has already included TV activity, a …

You showed I Am Alive at the end of your E3 conference. How important could this game be to Ubisoft? We have big ambitions. We think it will please the community. We’re always very careful in introducing a new brand; we all know it’s more complicated to produce a brand …