Industry is failing females

Two thirds of women with access to the internet play casual games, according to a new survey – however, despite the financial potential this emerging sector remains largely untapped. While 70 per cent of women who are aged between 16 and 45 and live in households connected to the internet …

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Guiding Light

Develop visits EAâ??s Guildford-based Bright Light studio to learn out about its journey to create a new casual kids franchise, and why the team has torn up the rulebook on the wayâ?¦

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GameStop: 64 per cent of GTA units sold on 360

North American retailer GameStop has revealed to Newsweek’s Level Up blog that 64 per cent of its first-week GTA IV allocation was sold on Xbox 360. However, in a phone conversation with Newsweek, PlayStation’s senior vice president of Marketing Peter Dille has claimed that the PS3 consumer is ‘overindexing’ on …

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Pitfall coming to Wii

Activision has announced that a new iteration of its classic Pifall franchise will be released on Wii in the autumn. Pitfall: The Big Adventure is in development at Activision studio Edge of Reality. Pitfall is one of the most legendary franchises in the history of videogames, so we look forward …

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Casual games rule New York

A recent report by New York’s Centre for an Urban Future has said the core games industry is badly represented in the Big Apple – but adds that the city it is one of the leading clusters in North America when it comes to casual games. The report, called Getting …

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Solid as a rock

We ran a story a couple of weeks back about your increasing focus on western markets – how do you plan to do this? Do you think licensed products is a key element of this? We will decide this on an ongoing basis. Ultimately, the games we produce must be …

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