And to celebrate, the publisher plans to celebrate with a high profile consumer event. Alongside a renewed marketing push that will include online promotions with The Sun, SkySports, FHM, Kerrang and the MSN network, Activision will be inviting gamers to a special Boot Camp event where they can play for …
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[Industry news] G2 and PUBG MOBILE announce partnership
Today, G2, one of the world’s leading entertainment and esports brands, and PUBG MOBILE Esports, are…
[Event news] GAMES MEETS MUSIC 2027 — SUPER EARLY BIRD TICKETS NOW ON SALE
Games meets Music returns to London on Thursday 15 April 2027. One day, one track, featuring the peo…
[Industry news] PlanetPlay and UNICEF unite gamers for global impact
PlanetPlay (www.planetplay.com), the award-winning not-for-profit platform that channels the power o…
[Industry news] Appcharge Appoints Gaming Veteran Bernard Kim to Advisory Board
Appcharge, the leading direct-to-consumer (DTC) payments platform for mobile game publishers, today …
[Industry news] Communications Veteran Sam Forrest Launches GunDog Communications
As organisations face increasing pressure to stand out in saturated markets while operating with lea…
INTERVIEW: Publishing next for MTV?
Entertainment media behemoth MTV is keeping a close eye on the current culture of consolidation at the top level in games – and refused to rule out a move to swoop for a publisher. In an exclusive interview with MCV, conglomerate MTV Newtorks also discusses the ‘definite possibility’ of a …
Read More »Gem, Enta and John Lewis win big at PC trade awards
Over 300 dealers, distributors and suppliers celebrated the first ever trade awards dedicated to the computer retail channel last night, as part of MCV sister magazine PC Retail’s Awards ceremony. Gem was the star of the show, picking up the prestigious Grand Prix prize in recognition of the distributor’s outstanding …
Read More »COMMENT: Convergence is back
Mainly because it is 20 years’ time now, and we’re still no nearer to popping pills for dinner or living absurdly decedant lives. Unless you’re Kate Moss, I suppose. And it is particularly difficult to decipher what will happen to the games industry once the entertainment giants have moved in. …
Read More »Develop Awards: Lobbying begins
Click through to find everything you need to know about submitting an entry for this year's awards
Read More »Never Say Die
Havok's Jeff Yates says you can breathe life into interactive game characters with the company's new Behaviour tool...
Read More »US: Nintendo and Sony bullish over Feb figures
Following NPD’s games industry report for North America in February , Nintendo and Sony have responded in bullish fashion and spoken positively about the year ahead. Nintendo, whose DS and Wii were the clear hardware leaders for the month selling over a million between them, said in a statement: Our …
Read More »US: Microsoft confident as spend on 360 beats rivals
Microsoft’s response to NPD’s February sales figures may have been comparatively muted, but its confidence ahead of the release of Rockstar’s GTAIV is still clear to see. A statement from the firm read: Xbox 360 remained in a supply constrained situation in February. The situation is improving and we are …
Read More »Take Two shares will plummet without us, warns Riccitiello
CEO of Electronic Arts John Riccitiello has cautioned Take Two’s Board against trying to dissuade its stakeholders from accepting EA’s ‘hostile’ offer for the firm – warning that the move could have a devastating effect on the publisher’s shares. Take Two yesterday urged its shareholders to ‘take no action’ over …
Read More »360 bundle madness grips retail
Multiple retailers are offering Xbox 360 bundle deals to coincide with the today’s price drop. Several of these offers are promoted in today’s Metro newspaper, which includes deals from Zavvi, Argos and Blockbuster. Zavvi is offering an Xbox 360 Pro, with copies of Assassin’s Creed, Lost Odyssey and Halo 3, …
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[Industry news] Games Industry Fatigue: 80% of Mobile Developers say engagement strategies lack innovation for growth
80% of mobile game developers believe that the industry’s engagement and retention strategies are going stale, according to a new, in-depth survey of 195 mobile gaming industry leaders.
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[Industry news] Amiqus Business Manager Liz Prince recognised with MBE
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[Industry news] PlanetPlay and UNICEF unite gamers for global impact
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[Industry news] New Report From G2A and Juniper Research Predicts “Trust Advantage” as the Next Growth Driver in Global Digital Commerce
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EXPO GAMERS 2026: Europe’s Premier Gamedev Summit Finalizes Executive Program
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[Industry news] PlanetPlay and UNICEF unite gamers for global impact
PlanetPlay (www.planetplay.com), the award-winning not-for-profit platform that channels the power of games into real-world impact, has teamed up with UNICEF (www.unicef.org) to engage gamers worldwide in support of children.
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Alan Boswell Group announced as sponsors at MCV/DEVELOP Awards
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Keywords Studios announced as sponsors of the Major Publisher of the Year Award at MCV/DEVELOP Awards
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Code Wizards announced as key sponsor of MCV/DEVELOP Awards 2026
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MCV/DEVELOP #1007 is HERE!

MCV/DEVELOP News, events, research and jobs from the games industry
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