MCV/DEVELOP News, events, research and jobs from the games industry

Microsoft has signed a $500 million deal with entertainment giant Viacom for a campaign of collaborative advertising, reported the LA Times . TV shows aired on Viacom owned channels such as MTV and movies from its Paramount studio will be available on Xbox Live and MSN, while Microsoft will deliver …

Of course, Sony launched PS3. The company has created new demand at a higher RRP than we have been able to sustain before. Looking at every gadget magazine and seeing five-star reviews for the machine as the best Blu-Ray player shows that a games console can be at the heart …

Nintendo of America president Reggie Fils-Aime has said that its current global lack of Wii and DS stock will continue to cause headaches for the platform. Fils-Aime told Reuters: "The level of demand we are facing complicates all of our future business planning. All of that becomes a much tougher …

Microsoft has predicted that it will sell more Xbox 360 units next year than it managed in 2007 – particularly in Japan. And the platform holder has labelled Europe as the vital territory to conquer in order to outperform rival Sony. "We will sell more consoles next year than this …

Casual game company finishes its Cash Dash

Many in the UK games industry are hoping that the news of the EC passing France’s proposal for studio tax credits will pave the way for similar legislation in the UK – but both the Government and publishing body ELSPA have warned against the possible complications of such a move in …

German studio joins developer super-group

"What works for the French may not work for the UK" says Department for Culture, Media and Sport

PR agency Peppermint P set to sponsor awards

The UK industry’s biggest publishers have revealed the challenges that await them next year: and it appears the major worry is that ‘you can’t please all of the people, all of the time’. According to the likes of EA, Ubisoft and Activision, the trial of keeping the increasingly lucrative casual …