MCV/DEVELOP News, events, research and jobs from the games industry

Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world. According to Marketing Week , the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’. It is unclear how the …

Several readers contacted MCV to state that some Asda and Tesco stores have started selling Halo 3 early (game and receipt pictured). The latest twist in the tale comes just a few days after Argos went early , blaming the error on its store staff. We’re talking about very, very …

Several readers contacted MCV to state that some Asda and Tesco stores have started selling Halo 3 early (game and receipt pictured). The latest twist in the tale comes just a few days after Argos went early , blaming the error on its store staff. We’re talking about very, very …

Sega Of America president and COO Simon Jeffery has told MCV that he expects Sony will enjoy significant sales of PS2 hardware for two to three years at least”. In a wider interview with MCV , Jeffery pledged Sega’s long-term support for the console, predicting that it would have longer …

Sega Of America president and COO Simon Jeffery has told MCV that he expects Sony will enjoy significant sales of PS2 hardware for two to three years at least”. In a wider interview with MCV , Jeffery pledged Sega’s long-term support for the console, predicting that it would have longer …

New Zealand studio to use Gamebryo in Wii and multiplatform projects

New Zealand studio to use Gamebryo in Wii and multiplatform projects

New action game Odessa Twins built with Vision Engine

New action game Odessa Twins built with Vision Engine

A report on the Financial Times says that Japanese publisher and developer Square Enix is looking for a US and European partner that can help drive its overseas sales to 50 per cent of its overall revenues in the next three years. Michihiro Sasaki, SVP, told the FT that he …