MCV/DEVELOP News, events, research and jobs from the games industry

Microsoft has unveiled details of its TV advertising campaign for Halo 3 – as well as a teaser of what fans can expect. According to the publisher, the promotional clips will bring the game’s ‘epic battles to life in the style of a museum diorama”’. The ad hits UK TV …

Series of exclusive articles looking at game engines available to read online now

â??Itâ??s sad to see developer suing developer,â?? says David Braben

The rise in popularity of casual gaming has led executives at GameStop, the leading US games retailer, to adjust its in store and marketing strategies. The changes are designed to better attract and accommodate those outside hardcore gaming circles. One of the first key implementations will be the addition two …

According to a report by Japanese economics resource Nikkei Net Kansai, the Wii has overtaken the Xbox 360 as the current leader of the next-generation console war – the first time Nintendo has reclaimed the title since the SNES days. As translated by MCV sister site Develop , Nikkei has …

Guitar Hero III: Legends of Rock will be released this autumn on PC and Mac. The new versions will feature multiplayer battle modes, boss battles and un-lockable content. It will include over 70 songs, and an expanded online mode, reported Game Daily. "Working with such a wildly successful franchise and …

UK games development trade association welcomes â?¬1.5m game fund

When looking to develop a game for a next-generation platform, it's tempting to be sucked into licensing an engine with sexy screenshots and promised features â?? but, as the CTOs of three leading UK independents told Develop, there's much to be said for keeping your tech in-house...

Nintendo has sold 9.02m consoles globally, says Nikkei

Develop reports that the European Commission has created a fund worth a total of €1.5m (close to 1m) specifically to support games developers. The funds are direct aid and not repayable loans – it’s the first time the EU’s games developers have received such widespread financial backing, and comes as …