Commercial break-through

In-game advertising may be a dirty word to some; something that cheapens the experience and irritates players. But that's not the case, IGA Worldwide's Ed Bartlett tells Develop: advertising is a co-operative process, and it could just be a way to finance the development of your title...

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Microsoft reveals new XNA dev tool

In his keynote at Microsoft’s Gamefest event, XNA general manager Chris Satchell unveiled the latest version of XNA Game Studio – and announced a new strategy for the product, reports MCV sister mag Develop . Previously planned to be split into two packages – Game Studio Express for hobbyist users …

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UK CHARTS: Transformers holds firm at top

Only Activision, EA and 505 Games manage to break Nintendo’s stunning summer run of sales in this week’s ChartTrack all formats top ten. Heavy promotion on TV and the small matter of an accompanying blockbuster movie help Activision’s Traveller’s Tales-developed action title to fight off the march of Pokemon on …

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Nvidia achieves record increase in revenue

Nvidia has recorded a landmark increase in revenue in its second quarter results – a rise of 36 per cent year on year thanks to strong demand for its chips. Nvidia said it has earned $172.7 million (85 million) during the quarter – a figure that mean it had seen …

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Apple’s iPhone to take on Nintendo?

A report in the New York Post today claims that Apple is secretly gearing up to push its iPhone – and perhaps its new Apple TV device – as gaming platforms. Taking last week’s furore over Nintendo filing for a patent for a motion-sensitive DS-style device as its queue, the …

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