Now Activision looks for European surge

THE CLOSEST global rival to EA has a new focus on Europe, with even faster growth due here than in the US, and major investment in local IP and development on the agenda. That was the message from senior vice president of publishing Joerg Trouvain this week, as he told …

Read More »

Own-brand Tesco games to launch this year

Supermarket giant Tesco is to launch a range of own-brand budget and compilation games in time for the peak Christmas selling season. In a move that is set to shake-up the value games sector in the UK, MCV understands that Tesco will introduce the line-up to its stores this October. …

Read More »

Tesco turns supplier

In games, we’ve had it relatively easy so far. We have already seen supermarkets’ super-low price promotions and unbeatable buying power make them tough competition for the more established games retailers – in particular the indie community. MCV has revealed in the past that supermarkets are taking up over a …

Read More »

Developers’ big night

500 games development executives packed into the Metropole Hotel in Brighton last night to see their contemporaries honoured in the fifth annual Develop Industry Excellence Awards. Sony was a key winner, picking up the Grand Prix award, but it was just one of 17 different winners – proving that next-gen …

Read More »

View from the top

Kikizo: So first of all, how does it feel to now be the global president of Sony Computer Entertainment? Kaz Hirai: It’s something that really excites me, and I thrive on challenges. I will be making sure that the relationship between the headquarter office in Japan, and the regional headquarters …

Read More »

Events