David Gardner becomes BAFTA’s first games VP

Games veteran David Gardner has been named as BAFTA’s first vice president of games. He joins current VP of film Barbara Broccoli and VP of television Greg Dyke and will both co-chair the BAFTA council and work as an ambassador, working to advance BAFTA’s global games strategy. "BAFTA is a …

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Trial by fire: the return of the game demo

Demos used to be a staple part of a game’s launch cycle. Even as far back as 1994, games magazines would boast about the number of playable demos they had that month, and it was generally accepted business practice that demos were largely beneficial to a game’s overall sales. Indeed, …

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