Tag Archives: activision

Activision put a mammoth marketing campaign behind the launch of Modern Warfare 2 DLC. 1m is being spent to promote the downloadable Stimulus Package, which adds a host of new multiplayer maps to the world’s fastest-selling game. The publisher has made the investment to spearhead a marketing campaign that targets …

Fresh details about the exciting looking Spider-Man: Shattered Dimensions have been revealed, chief amongst them is a global release window – this September. The game will see the web-slinger deal with shifting between four different dimensions, two of which have been revealed. One sees the wall-crawler set in the traditional …

Battlefield outfit apparently tells EA that DLC needs to remain free

GameStop has revealed that 23 per cent of it’s new games revenues in the year ending January 31st 2010 came from the sale of Nintendo products. However, this number is down from the 25 per cent Nintendo commanded in the same period the year before. Gamespot reports that Sony accounted …

Activision has confirmed that the reshuffle at its US office will result in alterations to the structure of its UK operations, though the exact details remain unclear for now. We are realigning our structure to better reflect our slate and the market opportunities in Europe as well as directing our …

Publishing kingpin restructures into four key divisions

A restructure right at the very top of leading global publisher Activision has seen the company split into four units – one handling Call of Duty, another dealing with internally owned IP such as Guitar Hero and Tony Hawk, a third working on licensed properties and a fourth comprising independent …

One of the most anticipated and talked about pieces of DLC, Call of Duty: Modern Warfare 2’s Stimulus Pack, is now live – but widespread reports are claiming that it doesn’t actually work. Quick-off-the-mark users who have already downloaded the content have noted a number of complaints, including faulty multiplayer …

Activision’s current chief corporate officer and chief financial officer Thomas Tippl is to become the publisher’s chief operating officer, the company has announced. To facilitate the change he has resigned his position as COO, though he continues as CFO while Activision searches for a replacement. The official filing, as spotted …

Coming in at the higher end of Xbox Live’s pricing range, the 1200 Microsoft Points – or just over 10 – that Activision is asking for the upcoming Call of Duty: Modern Warfare 2 DLC has certainly raised a few eyebrows. But Infinity Ward’s creative strategist Robert Bowling has insisted …